WHO WE ARE

Trendero users are united by an interest in celebrating all things local and a disbelief in homogeneity. They are active, observant members of their community and others', willing to try anything and share what is unique about their life experiences.

Trendero is for everyone who wants to understand and keep pace with global culture, both travelers and locals, hipsters and homebodies. Don't be shy; join us!

WHAT WE DO

Every place has its own, unique way of expressing itself, and the Trendero database aims to discover those individual expressions around the world, large and small, and report and discuss them.

It is powered by everyday citizens, not paid consultants, so the database is a raw, real-time news feed of cutting edge cultural data points coming from around the globe.

At the same time, Trendero is rich with constantly-improving filter, sort and rank tools to help the most authentic data find its way to the top of the heap.

WHY THIS MATTERS

We believe that there is a trend among traditional news outlets and internet media of promoting unilateral, homogeneous thinking. We think it's because these institutions are drinking from the same information tap: they use the same sources, the same catch phrases and tag lines, even across languages and cultures.

But the world is not homogeneous; if anything, we think that what's great about how cultures and places seem alike is the subtle ways in which they're also very different. To the local or the keen observer, there are many unique aspects of culture that are not, in our view, sufficiently highlighted.

So by offering anyone, anywhere around the world the same outlet to the Trendero community, in the best tradition of citizen journalism, Trendero intends to uncover the most authentic, fresh news about global lifestyles anywhere on the web.

And by updating the community and keeping the information authentic and fresh, our users are enriching global culture and promoting greater cultural awareness.

WHERE WE ARE

Trendero is everywhere. We are global from the start. From sleepy villages to the teeming metropolises, citizens anywhere can use Trendero to learn about music, film, fashion, books, food, and just about anything that's fun and creative going on elsewhere on the planet.

OUR TEAM